How to build a recession proof business

When you hear the word “recession,” most people immediately think about cutting back.

And yes—consumer spending often dips.
People buy fewer gifts, splurge less, and get extra cautious with their carts.

But here’s what most sellers don’t realize:
Not everyone is pulling back.

In fact, some people are spending more—strategically.
And when you understand who they are, you unlock one of the most recession-proof Etsy strategies there is.

My best-selling products on Etsy aren’t luxury items or trend-based impulse buys.
They’re SVG files—simple, high-demand, digital assets that get purchased by one specific type of buyer: other entrepreneurs.

Small business owners.
Cricut users building their Etsy shops.
Makers selling t-shirts, mugs, decals, and signs.


Designers creating stickers, planners, and products of their own.

These aren’t consumers shopping for fun.
They’re creators investing in tools they can turn into income.

And that is why SVGs (and other digital assets) continue to sell—sometimes even more—when the economy slows down.

Because the people buying them?
They’re trying to grow.

If you’re only trying to sell to shoppers, you’ll always feel the pressure of seasonal dips and market shifts.

But when you sell to other sellers?
You’re tapping into a completely different energy.

You’re selling tools, not trinkets.
You’re enabling income, not impulse.
You’re creating for creators, not just casual buyers.

That’s why I built Etsy Done For You—because this model works, even in the messiest seasons.

Inside, I give you everything I use to sell successfully on Etsy right now:

→ 2 trending SVGs or digital products every day
→ SEO titles, tags, and descriptions—done for you
→ Mockups + thumbnail photo templates to stand out
→ Tutorials so you’re never stuck
→ 1:1 support from me
→ And access to everything I’ve released since December (hundreds of products!)

You also unlock my invite-only Etsy growth community, where we go deeper into digital selling across platforms like Amazon KDP, TPT, Spoonflower, Merch by Amazon, Creative Fabrica, and more.

This isn’t just a vault of downloads.
It’s a shortcut to selling smarter, faster, and more sustainably—even during a recession.

So no, people aren’t stopping spending.
They’re just spending differently.

And if you’re ready to build something stable, scalable, and yours,
this is how we start.

Click here to join Etsy Done For You for Free


P.S. You don’t need to reinvent the wheel.
You just need the right products, the right positioning—and a little daily momentum.
Let’s build it together.

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